He has visited countless schools to promote kindness to animals.
Despite his fame, Morris has always had a social conscience. Morris became the 9Lives spokescat, making him one of the most famous cats in the world, but he's never forgotten his humble beginnings as a rescue cat. Take the 9Lives Morris' Million Cat Rescue Isabella Plush home with you. Adopt them all! 9 Lives Morris' Million Cat Rescue Plush Isabella In 2006, he launched Morris' Million Cat Rescue to save those animals in need of a forever home.